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When I first saw this product, my goal was to replace the cord that I use in my car to play music, etc through my car speakers. As I've been using it, I am finding other speakers and such that this can also be used for.
The length is one meter which is much shorter than the other cable that I've been using. I find this to be a huge plus, because I am using it for a purpose of plugging one end into my car console, and the other end into my phone or kindle that I rest in my cup holders. I do not need that much cable to run that short distance. I also like that with that length, it is easily coiled up and I can store it in my console. This way it isn't excessive and unsightly.
My favorite thing about this cable, is the braiding. Not only does it give you an expensive and high quality appeal to it, but it keeps it from getting tangled. I haven't noticed any fraying at all.
The 3.5mm connector plugs in easily and firmly. No worries about it becoming loose or unconnected. The sound is clear. Overall, this is better than the cord that I was using in every single way. It's shorter, doesn't get tangled, stays connected and gives me a clear sound.
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Product received in exchange for unbiased review.